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What exactly is a sleep coach?

I always get a reaction when I tell someone I'm a certified sleep coach. Given that it’s not a typical job, some responses are more positive than others. Many are surprised to hear that sleep coaching exists as a professional service, while others may have a friend, sister or neighbor who has hired a sleep coach. Regardless, the conversation usually turns into either a variant of ’You do sleep coaching? Thats amazing! My 3 year old won’t go to sleep anymore’/ ‘I have a 2 month old and I read online that even newborns can sleep through the night, how soon can I train my baby?’/‘My twin nephews are up all night, I’m going to tell my sister to call you.’ On the other side, I’ll get a more edgy

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